About World Tree
Re-enchanting travel with AI.
Understand, not just find.
World Tree exists to restore wonder to the way we explore the world.
Most travel apps help you find places. We help you understand them. Through conversations with AI-powered voices — locals, travelers, historians, and philosophers — we invite you to discover the living story of every place.
We believe travel should deepen your connection to the world, not just check boxes on a list. Every city has roots in culture, history, and human experience. World Tree helps you listen.
A living archive of place.
The "World Tree" is an ancient symbol found across cultures, connecting the roots of human knowledge to the sky of imagination. We're building a living archive of place-based intelligence, where every city and culture can share its story in its own voice.
Long-term, we envision a network of local intelligences, each representing the character and wisdom of its environment: part travel guide, part cultural preservation, part mirror of human experience.
It's what happens when maps meet myth, when travel meets consciousness, when AI becomes a bridge between worlds rather than a filter over them.
What we stand for.
Respect
We treat every culture as a living voice, not a dataset. We consult with locals, historians, and cultural experts to ensure authentic representation.
Curiosity
We encourage exploration and learning, not judgment. Our goal is to spark wonder and help travelers ask better questions about the world.
Transparency
We make our AI prompts and design philosophy public. Openness fosters accountability and collective improvement.
Imagination
We use creativity responsibly, avoiding appropriation or stereotype. Our voices are fictional but grounded in cultural truth.
Accountability
We listen to feedback and adapt when we get things wrong. World Tree is an evolving experiment, not a finished product.
Privacy
No tracking, no hidden agenda. Your conversations are yours. We build technology that respects human dignity.
Who's building this.
Jim Kleban
Founder & Creator
World Tree was created by Jim Kleban, an AI researcher, product leader, and traveler who has lived across six continents. After years building AI products at Facebook, Stripe, and startups, he set out to explore a deeper question: Can AI help us rediscover our humanity?
World Tree is part experiment, part act of love: a bridge between technology and storytelling, between travel and the timeless roots of curiosity.
We want to hear from you.
Whether you're a traveler, cultural expert, historian, or just curious about what we're building, reach out.
For ethics and cultural feedback: ethics@worldtree.app